School, College or Unit Logos
Logos for university groups—also known as logo signature extensions or unit-specific lockups—follow a standardized and consistent visual hierarchy that supports the University of Å·ÃÀ¿Ú±¬ÊÓƵ brand while providing a clear and strong unit or group identifier. Eligible groups include all:
- Schools
- Colleges
- Academic and administrative units
- Departments
- Programs
- Centers and institutes
- Student groups as recorded by the are also eligible to use campus marks, including unit-specific lockups.
Unit logos include two elem​ents: The ŷÃÀ¿Ú±¬ÊÓƵ logomark (interlocking Å·ÃÀ¿Ú±¬ÊÓƵ), and the unit or group name, followed by the university and campus affiliation. These components are always placed in a fixed relationship and should never be altered, modified or redrawn.
Unit logos are available as horizontal, vertical and centered lockups in four-color, spot-color, grayscale and black-and-white variants. The two-line, color, horizontal signature is the preferred treatment for most applications.
Unit logos are standardized throughout the University of Å·ÃÀ¿Ú±¬ÊÓƵ system. Nonstandard or custom marks of any kind—with the exception of those groups that have received a co-branding exemption—are not permitted.
Logos are available for current university employees and can be requested using the download form under the section: "Unit-specific lockups".
Typographic Treatments
In lieu of secondary college, school ²¹²Ô»åÌýunit-specific logomarks, the following parameters govern the creation and use of consistent typographic treatments for the promotion of university programs and offerings within these brand identity guidelines.
- All treatments should use the Helvetica Neue type family.
- Unique treatments may be developed through variations of type weight, color and alignment.
- The only colors available for use in typographic treatments are black ²¹²Ô»åÌýÅ·ÃÀ¿Ú±¬ÊÓƵ gold.
- Each typographic treatment, once created, must be used consistently ²¹²Ô»åÌýcannot be altered with each use.
- Treatments must always be used in conjunction with a complete University of ŷÃÀ¿Ú±¬ÊÓƵ Boulder logo signature, according to the brand identity guidelines.
- Treatments may not be used in university web banners.
For additional guidance—and for assistance in the development of typographic treatments—contactÌý³¦³Ü²ú´Ç³Ü±ô»å±ð°ù²ú°ù²¹²Ô»å°ª³¦´Ç±ô´Ç°ù²¹»å´Ç.±ð»å³Ü.