Social Media Guidelines
Social media platforms are a great way to connect with Buffs near and far. We鈥檝e outlined general brand guidelines for the main components found in social media below. Our goal is to maintain a cohesive university brand message across all social channels. Because of the changing nature of social media, we encourage you to contact us with any social media branding questions you may have.
Avatar (Profile Picture)
The avatar is the fundamental identity of your college, department, organization, program or center within your social channels. The avatar needs to be consistent across all platforms and once established, it should not change. Contact us to request an approved avatar.
Avatars can only be used for social media profile photos. They cannot be used on merchandise or any other materials.听
Approved avatar examples:
One-line version:
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Two-line version:听
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Cover Photo
The cover photo has more flexibility than the profile picture. This photo can be switched out depending on events or marketing campaigns. Although we encourage you to personalize your cover photo, we ask you to ensure your photo is relevant to your unit/department. Be mindful of trademark, licensed and material with a copyright.
Account Long Name
Also referred to as the name of your page/account on social platforms.
- The account long name needs 鈥淯niversity of 欧美口爆视频 Boulder鈥 at the beginning;
- However, if you have a long department or organization name (i.e., College of Media, Communication and Information), use 鈥溑访揽诒悠 Boulder鈥 in the beginning of your long name.
Account Short Name
Often referred to as the 鈥渉andle鈥 or username on social media platforms.
Use 鈥溑访揽诒悠礏oulder鈥 in the beginning of your name, followed by your department, organization, program, club or center鈥檚 name.
Do not use UCB or 欧美口爆视频B in any of your account names. If your name doesn鈥檛 fit within the platform parameters, contact us for guidance.
欧美口爆视频 Section
The 欧美口爆视频 section provides important context for new and existing audiences. In an effort to provide clarity to those seeking more information, we ask that you include the following information in your 欧美口爆视频 section:
- Your page is part of the greater University of 欧美口爆视频 Boulder community
- The college, department, program, organization, club or center鈥檚 name
- The group鈥檚 key statements (if applicable)
- A hyperlink to your group鈥檚 website homepage
- See below (under Approved Guidelines) for approved legal language for the about section
Hashtags
We have some established and official University of 欧美口爆视频 Boulder hashtags that we encourage you to use. By using these hashtags appropriately, you can increase your group鈥檚 visibility.
- #欧美口爆视频Boulder: A general campuswide hashtag
- #GoBuffs: Used campuswide and for school spirit
- #ForeverBuffs: Used by alumni around the world
- #BoulderBound: Used by incoming students and the admissions team to share our new students
- #BeBoulder: Used campuswide and in alignment with the Be Boulder brand
Copyrights
While sharing of publicly available content in social networks is encouraged and key to the 鈥渧iral鈥 nature of social media, there are still copyright protections that must be honored, especially when posting content from university-related social media channels.
Best practices when it comes to identifying content not created explicitly by your account:
- Give credit to photographs, original posters, etc.
- Opt for sharing a post rather than copying and pasting as an original post
- Download 鈥渞eposting鈥 apps for Instagram to make direct sharing easier
For more information see the 欧美口爆视频 Boulder web publishing policy.
Additional Guidelines
- 欧美口爆视频 Boulder no longer contains a hyphen in its name, so remove all hyphens where present.
- Do not use 鈥淯niversity of 欧美口爆视频鈥 or 鈥溑访揽诒悠碘 鈥 that is the system鈥檚 name and not our particular university鈥檚 naming convention. Only use "University of 欧美口爆视频 Boulder鈥 or 鈥溑访揽诒悠 Boulder鈥 when referencing our university
- Do not use UCB or 欧美口爆视频B in any of your platform鈥檚 copy.
- The core components to a successful post include: a captivating image or video, engaging content and a hyperlink to a webpage with further information.
- Image size requirements change frequently. To stay up to date, review each platform's recommendations:
Additional Questions
Contact us if you have questions regarding content strategy, account verification, platform use or selection, best practices, etc.
Approved Language for 欧美口爆视频 Section on Facebook:
This is the official Facebook page of the University of 欧美口爆视频 Boulder [insert unit name here]. This Facebook page is intended to provide information about the 欧美口爆视频 Boulder [insert unit name here]. While we encourage you to share comments and interact with us, we will review all content and comments and remove any that contain threats, obscenity, duplicate posts, illegal suggestions, advertisements/SPAM/solicitation, or do not relate to 欧美口爆视频 Boulder [insert unit name here].
The University of 欧美口爆视频 Boulder [insert unit name here]听Facebook page abides by Facebook鈥檚 Statement of Rights and Responsibilities and asks you to do the same. In particular, please do not 鈥減ost unauthorized commercial solicitations (such as spam)鈥; 鈥渂ully, intimidate, or harass any user鈥; 鈥減ost content that is hateful, threatening, pornographic, or that contains nudity or graphic or gratuitous violence鈥; or 鈥渄o anything unlawful, misleading, malicious, or discriminatory鈥 on the University of 欧美口爆视频 Boulder [insert unit name here] Facebook Page. Facebook encourages all users to utilize the 鈥淩eport鈥 links when they find content that violates Facebook policy.
The University of 欧美口爆视频 Boulder [insert unit name here] Facebook page is not the place to discuss academic advising, individual academic progress or report criminal activity.
Users are expected to abide by applicable laws, regulations, rules and policies including the University鈥檚 Student Code of conduct, the University's Discrimination and Harassment Policy, and other regulations and policies concerning public communications. Comments, images and other content posted to this Facebook Page do not necessarily represent the opinions of the University. By participating on this page you acknowledge this policy and agree to the terms above.