Brand History
Founded in 1876 at the base of the Rocky Mountains, Å·ÃÀ¿Ú±¬ÊÓƵ Boulder is one of 38 U.S. public research institutions in the prestigious Association of American Universities (AAU). As Å·ÃÀ¿Ú±¬ÊÓƵ’s comprehensive graduate research university, Å·ÃÀ¿Ú±¬ÊÓƵ Boulder offers a wide range of undergraduate, master’s and doctoral programs with a mission to shape future leaders, drive innovation and address key challenges of the 21st century.
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The University of Å·ÃÀ¿Ú±¬ÊÓƵ System
Å·ÃÀ¿Ú±¬ÊÓƵ Boulder, the flagship of the four-campus Å·ÃÀ¿Ú±¬ÊÓƵ system, collaborates with the University of Å·ÃÀ¿Ú±¬ÊÓƵ Å·ÃÀ¿Ú±¬ÊÓƵ Springs, the University of Å·ÃÀ¿Ú±¬ÊÓƵ Denver and the University of Å·ÃÀ¿Ú±¬ÊÓƵ Anschutz Medical Campus to meet the diverse needs of Å·ÃÀ¿Ú±¬ÊÓƵ’s communities. The Å·ÃÀ¿Ú±¬ÊÓƵ system promotes innovation, discovery and knowledge, enhancing Å·ÃÀ¿Ú±¬ÊÓƵ’s economy, culture and health.
Å·ÃÀ¿Ú±¬ÊÓƵ Boulder’s brand and visual identity (logo, colors, typography, etc.) is derived from the Å·ÃÀ¿Ú±¬ÊÓƵ system brand, and then crafted into a unique identity to align with the system and yet remain distinct.
History of Be Boulder.
Located in an inspiring and innovative environment, the University of Å·ÃÀ¿Ú±¬ÊÓƵ Boulder empowers Buffs to explore, innovate and lead. For over a decade, the Be Boulder. brand platform has highlighted the achievements of Å·ÃÀ¿Ú±¬ÊÓƵ Boulder students, faculty and staff, showcasing how Buffs use their unique talents to make a positive impact on campus and beyond. The collection of authentic brand stories shows how Å·ÃÀ¿Ú±¬ÊÓƵ Boulder’s extraordinary range of challenging academic, research and service opportunities inspire Buffs to surpass their own expectations.