A grocery aisle.

Store display psychology: Why you end up buying things near sale items

June 27, 2023

A new study highlights the consumer psychology surrounding purchase decisions when an attention-grabbing sale item is on display.

Pride merchandise.

Amid culture wars, here’s how companies can cultivate authenticity in Pride Month and beyond

June 8, 2023

Pressure campaigns targeting major brands like Target and Bud Light are testing companies’ commitment to supporting the LGBTQ+ community. Smart organizations should double down, Sabrina Volpone explains in this Q&A.

Man riding motorbike in village.

‘Mobile money’ has been a game-changer in developing countries, but it may not be serving those who need it most

June 7, 2023

A new study exploring digital currency offerings in sub-Saharan Africa shows that as poverty gets more pervasive, a business model created to serve the poor breaks down.

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