A file photo of Kelty Logan with students

These 4 archetypes are shaping the way brands communicate during the coronavirus crisis

May 7, 2020

Inspired by a European agency analysis, Associate Professor Kelty Logan has compiled a framework based on American consumers and brands. She identified four brand archetypes: the warrior, the jester, the common man and the innocent victim.

cyanobacterium

Scientists shed light on essential carbon-fixing machinery in bacteria

May 6, 2020

Scientists have been studying cyanobacteria and its many potential applications for decades, but there wasn’t a deep understanding of the full life cycle and metabolism of specialized compartments within these common bacteria – until now.

Scenic image of the School of Education courtyard

School of Education coming together with resources and support for the education community

May 6, 2020

From self-care webinars and remote teaching resources to support for student teachers, the School of Education community is coming together to support and uplift one another. This ever-evolving webpage features just some of the resources and stories of inspiration.

A photo of someone using PhET Interactive Simulations

PhET simulations keep students engaged while learning science remotely

May 5, 2020

Å·ÃÀ¿Ú±¬ÊÓƵ Boulder’s PhET Interactive Simulations are providing critical support to teachers, students and parents during the COVID-19 pandemic.

A researcher seen on the MOSAIC expedition in the Arctic

Arctic research soars to new heights with drones

May 5, 2020

Students, postdocs and faculty are all contributing to an innovative atmospheric-research-by-drone project near the North Pole on Arctic sea ice.

Mosquito biting a person.

Scientists develop tool to improve disease model accuracy

May 5, 2020

What can researchers do when their mathematical models of the spread of infectious diseases don’t match real-world data?

Å·ÃÀ¿Ú±¬ÊÓƵ summer camp participants using a handheld device

Å·ÃÀ¿Ú±¬ÊÓƵ Boulder summer camps move online

May 5, 2020

Some campus units will be offering virtual science, technology, engineering and math (STEM), pre-collegiate and speech disorder camps for K-12 students this summer.

Part of a CubeSat that Å·ÃÀ¿Ú±¬ÊÓƵ Boulder students are building remotely

Spacebound while homebound: Å·ÃÀ¿Ú±¬ÊÓƵ Boulder students designing a satellite from home

May 5, 2020

Working entirely via Zoom, remote desktop connections and webcams, a Å·ÃÀ¿Ú±¬ÊÓƵ Boulder team is constructing and programming a satellite none of its members can currently touch. Welcome to designing a CubeSat during the coronavirus pandemic.

The ATLAS Building

ATLAS research helps define the future of human-computer interaction

May 4, 2020

At a time when the field of human-computer interaction is becoming more important than ever, ATLAS researchers are making substantial contributions, recently contributing nine papers and two workshops to the world's leading conference for HCI.

A soil sample is seen

These tiny organisms could help solve big, real-world problems

May 4, 2020

Thousands of microbes, invisible to the naked eye, make life function as we know it. With climate change threatening to tip these processes out of balance, better understanding microbial activity could help humans adapt to looming crises.

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